Ramdev’s ‘Patanjali Will Overtake Colgate, Nestle’

Ramdev-Baba-MaggiNEW DELHI: Yoga teacher Ramdev was all about the turnover asana today as he predicted that his fast-growing Patanjali Ayurved would soon upstage giants like Colgate, Unilever and Nestle.”Colgate will be below Patanjali by this year, and in three years, we will overtake Unilever,” Ramdev told reporters.
“Patanjali products would make shut the ‘gate’ in Colgate. The birds in Nestle’s nest (logo) will also fly away.Patanjali Ayurved is aiming at a turnover of over Rs.10,000 crore in 2016-17, more than double from the Rs.5,000 crore in the last fiscal, said the yoga guru.

Asked about reports that his company is eating into the market share of multinationals, Ramdev quipped: “We have not eaten into other companies’ share – we are totally vegetarian.”

He listed what he believed are the reasons for Patanjali’s growths: “We do not have paid brand ambassadors. Wrestler Sushil Kumar, who features in Patanjali’s ghee add, did the advertisement for free. I am brand ambassador of the company for free.”

Patanjali is planning to invest Rs.1,000 crore this year in setting up five or six new processing units in states like Assam, Maharashtra, Madhya Pradesh, Rajasthan, Haryana and Uttar Pradesh.

The Ayurveda-based company, which has been growing exponentially in the last four years, plans to venture into exports and e-commerce this year.”We will be exporting honey and cosmetics to 10-12 countries, including US, Britain, Canada, African and Arab countries,” said Patanjali managing director Acharya Balkrishna.
The company also wants to expand its product base to dairy products and yoga clothing.”Patanjali curd, cheese and other dairy products will soon be in the market,” Ramdev said. A clothing line in jute is also in the works.Ramdev said Patanjali aims at 4,000 distributors, 10,000 Patanjali stores and 100 mega stores in the country this year.

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